The app store economy: an innovative price model for publishers?
December 13, 2010 4 Comments
Strategy 1: news behind a pay wall?
In order to generate revenue there are plenty of newspapers who have turned news into paid content. The UK Times experiment with the paywall demonstrates that people say “No, thanks” and click away to another site when faced with a paywall at a news site. Source: The Times UK Lost 4 Million Readers To Its Paywall Experiment
Strategy 2: look at other industries (gaming industry) – The app store economy
Price model innovation newspapers: app store and in-app purchase
Consider this: a newspaper publisher creates an iPad edition. Would it make sense to offer the app for free, allowing everyone to read the entire newspaper on iPad? Would it make sense to limit the free articles to 3 and then offer “in-app purchase options” if one wants to read more? Would it make sense to show a summary of all articles and offer “in-app purchase options” to get the entire article?
We’d love to see publishers experiment with it and see whether the strategy from one industry can be applied to another one.